January 2012
13 posts
“Your identity is just a series of habitual and familiar thoughts.”
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“So here I stand before you preaching organic architecture: declaring organic...”
– Frank Lloyd Wright
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“Follow your bliss and the universe will open doors where there were only walls.”
– Joseph Campbell
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The Tweaker
I let go my branding guy last night. He’s a talented designer and a good person but we just weren’t on the same wavelength. The work product wasn’t quite there and the timeline was dragging on. Part of it was my fault - I didn’t give good direction. I was hoping the process would entail a bullet spray of amazing ideas, affording me the luxury of saying “Yes,...
December 2011
4 posts
Hello again
It’s been awhile since I’ve written. Work has been pretty busy, along with my other commitments, but I have made some progress on Contango. Shoemaking Class My first shoe is almost complete. As you can see from the photos, I’m making a cool blue leather loafer with some elastic on top to give it a casual feel. The process you’re looking at is called lasting, where...
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WatchThis video shows the lasting process for the blue loafer. That’s my instructor.
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November 2011
1 post
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Startup Roadmap
Below is my roadmap for a summer launch, which I hope to stick to. I’ll do my best to update you on my progress. If you have questions, or more importantly any suggestions, please let me know.
Original Article
October 2011
3 posts
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App It Up!
I’ve been getting pretty distracted these past few weeks. Rather than focus on my shoe designs, I find myself spending hours on the Internet setting up and playing with my new found business tools (e.g. Google Apps). I have no traffic, no customers and most notably no product. So yes, I am wasting my time. But do you remember what it was like and how expensive it was to set up a website,...
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Focus on the "Why" and not the "What"
I’m really looking forward to building Contango. Aptly said in Along Came Polly - “It’s about the ride, for Christ’s sake. There is no point in going through all this crap, if you are not going to enjoy the ride.” Well, that’s exactly what I plan to do; and with exception to the actual production of the shoes, my hope is to handle most parts of the business...
The Beginning
About two months ago, I enrolled myself in a shoemaking class. I’ve always been a creative person and I wanted a fun project to do. After about a week of scouring the Internet (there’s not much out there), I came upon a lovely Frenchman named Olivier, who offered classes in Brooklyn. Unlike a traditional classroom setting, Olivier opens up his workshop and provides a complete hands-on...
